A Brazilian Hairdresser Went Viral for Completely Changing People’s Looks

Do you think becoming a different person after a simple haircut is possible? The answer is YES — Juarez Leite, a particular hairdresser, has gone viral after sharing videos of Visagism and photos of his clients’ incredible transformations.

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What is visagism?

Visagism is a concept that involves analyzing a person’s facial features, hair, and overall appearance to determine the most flattering makeup, hairstyle, and clothing choices for them. Visagism aims to enhance a person’s natural beauty and create a harmonious and balanced look. By taking into account factors such as face shape, skin tone, and eye color, a Visagism analysis can help individuals make informed decisions about their personal style and grooming routines.

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That’s why Juarez Leite, a Brazilian hairdresser went viral on social media with transformative before-and-after videos of man

Juarez first started shaving other people’s beards for fun, entertaining friends and family. After that, he noticed there was something special about his talent and began to devote himself to developing his skill. Juarez closed off his real estate business at the time to work at a barbershop. In 2020, after working there for four years, he was shocked by the news that the business was closing.

After his new reality, Juarez decided to open his barbershop with a variety of skills, such as visagism, the Brazilian hairdresser opened Juarez’s Barbershop, or Barbearia do Juarez, which became one of the most popular barbershops throughout Brazil.

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He said in an interview that clients first sit in his chair tense anxious about the whole process. Added, Juarez always makes sure to leave the clients facing away from the mirror. He recalls thinking it’s amazing how, once the process is complete, even their stance changes. They reveal a different behavior after admiring themselves.

The hairdresser started showing his clients’ results on Instagram and TikTok in 2023. He now has 2 million Instagram followers. Juarez already has over 1,000,000 followers on TikTok. Every day, comments abound, with people remarking that his clients appear 20 years younger.

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When clients of Juarez’s started getting haircuts and shaves, their image drastically transformed. This led to the term “facial harmonization,” which refers to a cosmetic procedure or series of procedures meant to achieve a balanced and harmonious look of the face. A variety of non-surgical treatments, including thread lifts, Botox injections, dermal fillers, and other cosmetic surgeries might be included in this process.

Juarez’s technique became appreciated in Brazil, and was invited to give courses with his method to other barbers. According to his clients, the barbershop has a large volume of clients every day about 90 appointments, from children to adults. If you want a reservation, you should be booked very early. He trained all six of the pros at his barbershop using this technique.

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